Our Story

Our Story

We're Elizabeth and Jari, siblings from Finland.

It all started with fun graphic tees and a simple idea: make people smile. Designs like "Shitty Things Happen" and "Heavy Lemon Single" - bold, playful, unapologetic. That's where E&M25 was born.

But as we grew, we noticed something. Our customers wanted more. Not just fun prints, but quality they could feel. Streetwear that felt premium without the luxury price tag.

Enter Feeling Divine

We searched for the perfect fabrics, the right weight, the ideal fit. Something that whispers quality instead of screaming logos. Something that makes you feel extraordinary.

Feeling Divine is our evolution - premium unisex streetwear for independent minds who walk their own path. For those who value substance over status.

Our Philosophy

From playful graphics to premium essentials, we've always believed one thing: quality shouldn't be exclusive. Whether it's a smile-inducing tee or a heavyweight hoodie, you deserve the best without breaking the bank.

Our Mission

To create streetwear that feels as good as it looks. From fun to premium, we've got you covered.

Thank you for being part of our story. Welcome to the family!

With love,

Elizabeth and Jari